The business world has entered a new era, one defined not by geography but by efficiency. Companies no longer win by who can hire the most people in one city, but by who can leverage the best people anywhere. In this episode of The Prospecting Show, Dr. Connor Robertson interviews Brett Trembly, co-founder of Get Staffed Up and author of 24 Months to Freedom, to uncover how business owners can use offshore arbitrage and global delegation to scale faster, reduce costs, and reclaim their time.
Brett opens with a bold statement: “The biggest bottleneck in most businesses isn’t talent, it’s control.”
He explains that entrepreneurs often cling too tightly to their work, believing they need to do everything themselves. “The problem isn’t that they can’t find help,” he says. “It’s that they don’t trust anyone else to do it their way.”
Dr. Robertson relates this to Jason Cutter’s Why You Can’t Scale Your Team Sales (listen here), where leadership was redefined through clarity and process. Brett agrees: “Delegation isn’t abdication, it’s replication. You’re not letting go of responsibility; you’re extending your reach.”
Brett defines offshore arbitrage as the strategic use of international talent to create operational leverage. “It’s not about cheap labor,” he clarifies. “It’s about smart labor. You’re matching global skillsets with local strategy.”
He outlines how offshore arbitrage works in practice:
- Identify repeatable, process-driven tasks.
- Document the workflow.
- Hire offshore talent to execute consistently.
- Reinvest saved time into high-value strategy and sales.
“Every minute you free up as a founder should be reinvested into something that moves the needle,” Brett says. “That’s how you compound growth.”
Dr. Robertson connects this to Nathan Hirsch’s Outsourcing and VAs (listen here), where Nathan emphasized building systems that multiply productivity. Both leaders share the belief that the future of entrepreneurship lies in decentralization and trust.
Brett shares his personal story of discovering offshore delegation. “When I started my law firm, I was drowning in admin work,” he recalls. “Emails, scheduling, client onboarding, it never stopped. I realized I wasn’t running a business. The business was running me.”
His turning point came when he hired his first virtual assistant from Latin America. “Within three weeks, my calendar was organized, my inbox was clean, and my head was clear. That one decision changed everything,” he says.
Dr. Robertson points out how this mirrors Ron Story’s Email Marketing Isn’t Dead, You’re Just Doing It Wrong (listen here), where automation freed business owners to focus on relationships. Brett smiles: “Exactly. You don’t need to work harder, you need to work on the right things.”
Brett introduces his framework called The Freedom Funnel, a system for deciding what to delegate:
- $10 Tasks: Administrative work (emails, scheduling, data entry).
- $100 Tasks: Operations (client follow-ups, onboarding, logistics).
- $1,000 Tasks: Strategy and relationships (sales, hiring, partnerships).
“The goal,” he says, “is to delegate everything below your highest value level. You should only be doing what directly creates revenue or leadership impact.”
Dr. Robertson connects this principle to Faris Ghani’s Entrepreneurial Highlight (listen here), where disciplined focus on core strengths created sustainable success. Brett adds, “Most founders don’t fail from lack of effort, they fail from lack of focus.”
When asked how to overcome fear of outsourcing, Brett shares a simple mindset shift: “You’re not replacing yourself, you’re replicating success.” He advises business owners to start with one hire, document everything, and scale from there.
He describes how Get Staffed Up, his company, has helped thousands of entrepreneurs free themselves from day-to-day chaos. “We recruit full-time, offshore professionals from 17 countries,” he explains. “These aren’t task-based freelancers, they’re full-time team members dedicated to one company.”
Dr. Robertson notes how that model reflects Buddy Hobart’s The Future of Consulting (listen here), where businesses evolve from advice-driven to system-driven. Brett agrees: “Consulting tells you what to do, systems make it happen.”
He explains that successful offshore integration requires cultural alignment and clear expectations. “We train our clients to communicate vision, not just tasks,” he says. “When your offshore team understands the ‘why,’ they execute the ‘how’ better.”
That alignment mirrors Mark Herre’s Why You Need SEO in Your Biz Right Now (listen here), where clarity and communication drove organic growth. Brett applies the same principle internally clarity compounds productivity.
Brett also highlights the economic arbitrage that makes offshore hiring powerful. “For the cost of one local employee, you can build an entire offshore department,” he says. “And the quality of work is just as high—sometimes higher.”
Dr. Robertson observes that this model creates access and opportunity on both sides. “It’s not exploitation—it’s expansion,” he notes. Brett agrees: “Exactly. We’re creating global equality through opportunity.”
Brett shares success stories of law firms, marketing agencies, and service-based businesses that doubled capacity by building offshore teams. “One law firm we worked with went from 40 clients to 120 in a year without hiring a single U.S.-based admin,” he says. “They didn’t grow payroll, they grew possibility.”
That idea echoes Salik Muhammed’s Scaling SEO (listen here), where systems created compounding results. Both experts prove that scalability is not about size, it’s about structure.
Brett’s approach to delegation focuses heavily on what he calls ROE: Return on Energy. “Everyone talks about ROI,” he says. “But if your work drains you, it’s not sustainable. You need to measure how much energy you gain or lose from each task.”
Dr. Robertson ties this to Ian Reith’s Entrepreneurial Highlight (listen here), where adaptability and self-awareness guided success. Brett agrees: “If you can’t protect your energy, you can’t protect your business.”
He provides a simple exercise for founders: track your daily tasks for one week, then categorize them as energizing or draining. “Everything that drains you should be systemized, automated, or delegated,” he advises.
Brett’s leadership philosophy also extends to mindset. “Freedom isn’t about working less, it’s about choosing what matters most,” he says. “When you build systems, you buy your time back.”
That principle connects to Jason Stapleton’s Nomadic Wealth Formula (listen here), where freedom is created through ownership and structure. Both Brett and Jason teach that control over time is the ultimate wealth.
Dr. Robertson asks how technology has accelerated offshore growth. Brett points to collaboration tools like Slack, ClickUp, and Loom. “We’re living in the golden age of global teamwork,” he says. “You can manage a 20-person team across five continents with your phone.”
He also emphasizes training. “Don’t just hire, invest in your team. If you treat offshore staff like second-class citizens, you’ll get second-class results,” he warns. “If you treat them like family, they’ll treat your business like their own.”
Brett concludes the interview with Five Laws of Offshore Leverage:
- Document before you delegate. “If you can’t explain it, you can’t scale it.”
- Train for culture, not just competence. “Values matter more than resumes.”
- Communicate vision daily. “Repetition creates alignment.”
- Measure what matters. “Track performance, not presence.”
- Lead with gratitude. “Recognition outperforms micromanagement every time.”
Dr. Robertson summarizes the conversation perfectly: “Brett Trembly shows that offshore arbitrage isn’t about saving money, it’s about saving potential. When you learn to delegate effectively, your business stops being a job and starts being an asset.”
For those ready to explore this approach, check out related episodes like Nathan Hirsch’s Outsourcing and VAs, Salik Muhammed’s Scaling SEO, and Buddy Hobart’s The Future of Consulting, all available at drconnorrobertson.com.
Dr. Robertson closes the episode with a simple truth that ties everything together: “The entrepreneurs who scale the fastest aren’t the ones who do the most, they’re the ones who let go first. Brett Trembly proves that freedom is a function of trust.”