When people hear the word “philanthropy,” they usually think of billionaires writing massive checks to charities or setting up foundations. That’s one version of philanthropy, but it’s not the only one. I, Dr Connor Robertson, believe that every entrepreneur—no matter the size of their business—should think like a philanthropist. To me, philanthropy is not about how much money you give away, but about how you approach the impact of your business in the world.
I’ve built my career around both business and giving, and I’ve come to see that the two don’t exist in separate lanes. They overlap, they feed into each other, and when aligned correctly, they make both stronger. Thinking like a philanthropist has helped me make better business decisions, attract better people, and build companies that last longer than those focused only on profits.
Philanthropy as a Mindset
The first shift is recognizing that philanthropy is a mindset, not just an activity. It’s the belief that your business has a responsibility to create value beyond transactions. It’s asking: how does this decision affect the community, the team, or the people who rely on what we provide?
For me, this mindset changes everything. Instead of chasing quick wins, I look for strategies that will improve lives while still driving revenue. Instead of cutting corners for profit, I look at the long-term trust that comes from doing the right thing. When you think like a philanthropist, you don’t sacrifice profit—you build it on a stronger foundation.
The Ripple Effect of Giving
I’ve learned that when businesses operate with philanthropy in mind, the ripple effects are enormous. Employees become more motivated because they see their work contributing to something meaningful. Customers become more loyal because they want to support brands that align with their values. Communities rally around companies that reinvest in them.
I’ve experienced this firsthand. When I’ve tied business growth to community initiatives, the support I’ve received has been overwhelming. People don’t just buy a product or service—they buy into a story, a mission, and a vision of impact. That’s how you turn business into a movement.
Breaking the Myth of Trade-Offs
Too often, entrepreneurs think they must choose between building wealth and doing good. I’ve found the opposite to be true. Some of the strongest businesses I’ve worked with grew faster because they integrated giving into their DNA. Customers rewarded them, partners respected them, and teams stayed longer.
Thinking like a philanthropist doesn’t mean sacrificing profit—it means aligning profit with purpose. It means designing business models where every dollar earned also contributes to something bigger. That synergy is powerful, and it’s the future of entrepreneurship.
Practical Ways to Think Like a Philanthropist
For me, thinking like a philanthropist doesn’t always require grand gestures. It can be as simple as:
– Structuring housing models that give people affordable options.
– Partnering with nonprofits to support community initiatives.
– Offering time, mentorship, or expertise to those who need guidance.
– Creating jobs that pay fairly and provide dignity.
Every business, no matter the size, can build these practices into their strategy. Philanthropy doesn’t have to wait until you’ve “made it.” It can start with the very first deal.
The Legacy Factor
One of the most powerful reasons to think like a philanthropist is legacy. I’ve seen entrepreneurs build wealth but leave behind little else. Money fades, but impact endures. When you run your business like a philanthropist, you leave behind more than profits—you leave behind a reputation, a culture, and a community that remembers you for the right reasons.
My Commitment
I, Dr Connor Robertson, will always think like a philanthropist, no matter what venture I pursue. For me, business is not just a vehicle for wealth—it’s a vehicle for change. When you align entrepreneurship with philanthropy, you don’t just build companies—you build legacies.
Looking Ahead
In 2025 and beyond, I believe the most successful entrepreneurs will be those who embrace this mindset. Customers are demanding it, employees are seeking it, and communities are expecting it. Those who resist will be left behind.
For me, thinking like a philanthropist is not just good business—it’s the only kind of business worth building.