Overview
Buying Wealth is a concise, practical book about building ownership the simple way: buy real assets, use debt intelligently, and operate with discipline. It’s written for people who want a straightforward path to acquisition without hype—small business owners, real estate operators, and professionals who want an owner’s mindset. The book focuses on repeatable decision frameworks, cash-flow math, and operational habits that compound over time. Read on Google Play. Google Play
Who this book is for
• Operators who prefer cash flow over vanity metrics
• First-time acquirers who need a checklist-driven approach
• Professionals pivoting into small business or real estate
• Owners who want durable systems, not one-off wins
What makes this book different
• Emphasis on math-first underwriting and risk control
• Clear decision rules for financing and leverage
• Tactical habits for deal flow, negotiation, and operations
• Practical examples you can mirror immediately
Key ideas you can apply today
- Own assets that throw off cash and appreciate slowly.
- Finance for durability, not bravado—fixed terms beat fragile projections.
- Buy simple operations where your edge is process, not luck.
- Systemize deal flow: weekly outreach, broker relationships, and a living pipeline.
- Track operating cadence: weekly scorecard, monthly owner’s report, quarterly deep-dive.
Chapter-by-chapter snapshot
• Foundations of Ownership: why cash-flowing assets beat speculation when paired with conservative leverage and clear KPIs.
• Deal Flow Engine: how to source off-market and broker-listed deals consistently, including a 90-day pipeline rhythm and response scripts.
• Underwriting Basics: revenue drivers, expense normalization, cap rate and DSCR guardrails, and how to price risk in plain English.
• Financing and Leverage: fixed vs. variable decisions, amortization math, and lender relationship management.
• Diligence You Won’t Regret: quality of earnings, vendor reliance, churn, renewal risks, and zero-defect closing checklists.
• Operating Playbook: 12-week sprint planning, dashboard metrics, cash controls, and how to hire your first operator.
• Scaling with Discipline: when to add debt, when to delever, and a simple rule for reinvestment vs. distributions.
• Exit Optionality: setting up for a refinance or sale long before you need it.
How to implement the playbook in 30 days
Week 1: define your buy box, collect 50 leads, set lender calls.
Week 2: underwrite 10 leads, send 3–5 LOIs, build diligence templates.
Week 3: vendor quotes, customer concentration checks, ops interview checklist.
Week 4: term sheet negotiations, closing timeline, day-1 operating cadence.
Practical templates included in this page (copy into Notion or Docs)
• Buy box grid: geography, asset type, price band, yield hurdle, risk exclusions.
• Underwriting guardrails: minimum DSCR, max leverage, vacancy stress, expense floors.
• Owner’s weekly scorecard: revenue, margins, cash, pipeline, red flags, actions.
Frequently asked questions
What’s the best first asset?
One with simple revenue, controllable costs, and a clear operator path. Complexity kills beginners; start where systems win.
How much leverage is too much?
If a 10–15% revenue drop breaks DSCR or your sleep schedule, it’s too much. The book favors durability over max IRR.
What if deal flow is weak?
Increase the inputs: more broker touches, direct mail, and warm introductions. Schedule outreach like a workout—fixed and non-negotiable.
Where to read the book
Buying Wealth on Google Play. Google Play
Recommended internal links
• Dr. Connor Robertson blog hub on real estate strategy
• Case studies page highlighting before/after operational changes
• Services or advisory page for acquisition help
Soft call to action
If you want help applying the frameworks—underwriting, diligence, or day-1 operating cadence—book a strategy session and bring your top two candidates.
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YOAST SEO – The 7 Minute Phone Call
SEO title: The 7 Minute Phone Call by Dr. Connor Robertson: Rebuilding Real Relationships in Business
Slug: the-7-minute-phone-call-dr-connor-robertson
Meta description: The 7 Minute Phone Call by Dr. Connor Robertson shows how short, focused calls create trust, momentum, and deal flow. Read the core framework, call scripts, objections, FAQs, and implementation plan.
Focus keyphrase: The 7 Minute Phone Call Dr Connor Robertson
The 7 Minute Phone Call by Dr. Connor Robertson
Overview
The 7 Minute Phone Call is a practical guide to rebuilding connection in business by doing something almost everyone ignores—picking up the phone. Short, focused conversations generate trust, speed, and follow-through you won’t get from endless email or DMs. The book distills how to prepare, structure, and follow up in minutes, not hours. Read on Google Play. Google Play
What the framework solves
• Ghosted email threads and slow decisions
• Deals that stall because no one owns next steps
• Relationships that never deepen beyond “checking in” messages
Core principles
- Seven minutes is enough when you prepare one clear ask and outcome.
- Momentum beats perfection—calls convert because humans mirror energy.
- Follow-up systems matter more than charisma.
- Consistency compounds: daily call blocks fuel pipeline health.
The 7-minute structure
Minute 0–1: context and purpose
Minute 2–3: a single clear question or ask
Minute 4–5: objections, options, and tradeoffs
Minute 6: confirm decision or next step
Minute 7: calendar the commitment and close with gratitude
Preparation checklist
• Why now? Tie to a real trigger (deadline, metric, risk).
• What’s the one decision? Keep it binary when possible.
• What’s the fallback? Two acceptable alternatives ready.
• Who else decides? Identify secondary stakeholders in advance.
Sample call scripts
Supplier renegotiation
“Appreciate your partnership. We’re consolidating SKUs and can commit to volume if we improve terms. If we move 40% of purchases to you, can you meet X on price or Y on lead times? If neither works, is Z workable for this quarter so we reassess in 60 days?”
Prospect to meeting
“Hey [Name], saw your [trigger]. I help teams reduce [pain] in 30 days without ripping out systems. If it resonates, I’d like to hold 20 minutes Thursday to map your top two blockers and the fastest pilot. Does 10:30 or 2:00 work?”
Investor or partner update
“Quick update: hit [milestone], missed [metric] due to [reason]. Two options this quarter: A for faster growth, B for safer cash. Preference?”
Objection handling in under a minute
• “Not now” → anchor a specific revisit date on the call, send a calendar hold.
• “Send info” → confirm what they’ll do with it, then book a review call before hanging up.
• “We use someone else” → ask for the fail-case criteria; propose a pilot that only activates if that fail case happens.
Follow-up system that sticks
• Send a three-line recap within 15 minutes: decision, date, doc.
• Track all calls in a simple CRM column: Today, This Week, Waiting, Closed.
• Friday review: promote Waiting items or replace them with fresh calls.
30-day implementation plan
Week 1: build lists (clients, partners, prospects), create 3 scripts.
Week 2: daily 30-minute block, minimum 5 calls per day.
Week 3: tighten asks, track conversion to meetings/decisions.
Week 4: share wins internally, standardize templates, and add a referral ask to one call per day.
Frequently asked questions
How do I avoid small talk?
Use a trigger (“saw your post about X”) and state the decision you’re here to make.
What if seven minutes isn’t enough?
If a decision needs more time, schedule a longer slot before hanging up. The seven-minute rule is about focus, not being abrupt.
How do I make this scale?
Batch research, build reusable scripts, and set a daily call window where the phone is the only tab open.
Where to read the book
The 7 Minute Phone Call on Google Play. Google Play
Want help installing the seven-minute system across your team? Book a working session and we’ll set up scripts, cadences, and dashboards in one sprint.