The future of work isn’t coming—it’s already here. And for the founders of Crew Me Up, that future is built around one powerful idea: that teams shouldn’t take weeks to assemble—they should form in minutes. In this episode of The Prospecting Show, Dr. Connor Robertson sits down with the Crew Me Up leadership team to discuss how they’re reshaping the way businesses and freelancers connect, collaborate, and create impact on demand.
Crew Me Up started with a simple frustration that every project-based industry knows too well: the chaos of finding the right people at the right time. Whether it’s film production, event staffing, or construction management, most teams waste days—if not weeks—coordinating labor and logistics. The founders saw a better way: “We wanted to build a platform where professionals could instantly assemble a team based on skill, availability, and reputation,” they explain. “We wanted to eliminate friction from collaboration.”
Dr. Robertson begins the conversation by asking what inspired the creation of Crew Me Up. One founder recalls, “I was managing productions and losing sleep over last-minute cancellations. We needed a faster, smarter, and fairer way to connect professionals. That’s how Crew Me Up was born.”
This idea of connection through technology aligns with Scott Aaron’s Growing a Brand Online (listen here), where Scott explained how authenticity and relationship-building drive success in the digital world. Crew Me Up takes that philosophy to the next level—by not just creating connections, but by engineering trust at scale.
The founders designed Crew Me Up to serve industries where agility is everything. “We live in a gig economy,” one co-founder says. “People don’t want full-time jobs—they want full-time opportunity.” By creating an ecosystem that verifies credentials, tracks performance, and rewards reliability, Crew Me Up bridges the gap between freelancers and employers in real time.
Dr. Robertson highlights how this model mirrors Nathan Hirsch’s Outsourcing and VAs (listen here), where virtual delegation became a key strategy for growth. Both Nathan and the Crew Me Up team focus on one universal truth: scalability depends on people—and access to the right ones, instantly.
The founders explain their mission through what they call The Three Tenets of Crew Me Up:
- Speed: “Find and book talent faster than ever.”
- Trust: “Transparency through ratings, reviews, and verified profiles.”
- Community: “Build relationships that turn one-time gigs into long-term partnerships.”
“It’s not just about matching jobs,” they explain. “It’s about building a global ecosystem of collaboration.”
Dr. Robertson connects this to Buddy Hobart’s The Future of Consulting (listen here), where mentorship and talent pipelines were the core of sustainable growth. Crew Me Up is creating that same system—except decentralized, digital, and democratized for everyone.
The conversation turns toward the technology behind the platform. Crew Me Up uses a blend of AI-assisted matching, project management tools, and mobile integration to make it possible for businesses to assemble skilled teams in real time. “It’s like Uber for talent,” one founder laughs. “Except instead of a ride, you’re getting a camera operator, lighting specialist, and set designer—ready to go tomorrow.”
That immediacy comes with a challenge: quality control. “You can’t just connect people,” they explain. “You have to curate.” Each user is vetted, rated, and reviewed based on completed projects. “Reputation replaces resumes,” one of the founders says. “That’s how you maintain trust in a fast-moving world.”
This transparency model aligns with David Rouen’s Growing a Supply Chain in Healthcare (listen here), where visibility and accountability formed the backbone of complex operations. Both industries—healthcare and staffing—depend on precision, communication, and trust to function effectively.
Dr. Robertson asks how the founders maintain company culture in a distributed network of freelancers. “Culture isn’t about office walls anymore,” one of them explains. “It’s about shared values.” Crew Me Up fosters culture through open communication, mentorship, and community-driven education. “We don’t just connect people to work,” they add. “We connect them to growth.”
This belief ties directly to Victoria Mattingly’s Entrepreneurial Highlight (listen here), where inclusive leadership and empowerment created thriving teams. Crew Me Up embodies that same ethos—where diversity of skills, backgrounds, and experience creates strength.
The platform’s growth has also revealed broader shifts in how work itself is defined. “Younger professionals don’t want titles—they want projects,” the founders explain. “They want impact and independence.” Crew Me Up enables that mindset by giving freelancers more control over their schedules and employers more flexibility in hiring.
Dr. Robertson relates this to Amy Lee’s Scaling and Exiting a Startup (listen here), where adaptability was the key to long-term success. Just as Amy scaled her business by evolving with the market, Crew Me Up is scaling by predicting how work itself is changing.
The founders also emphasize the human side of innovation. “Technology doesn’t replace people—it empowers them,” one says. “Our mission isn’t to automate humans out of the equation, but to elevate them.”
Dr. Robertson connects this vision to Faris Ghani’s Entrepreneurial Highlight (listen here), where purpose and integrity guided sustainable growth. Both stories share the belief that businesses thrive when they serve humanity—not just efficiency.
The Crew Me Up team shares stories of real-world impact: a production team assembled overnight that completed a national TV spot under deadline; an independent filmmaker who finally found her dream crew; a healthcare events coordinator who staffed an entire symposium in under 48 hours. “Every story reminds us why we built this,” they say. “Technology isn’t about speed for speed’s sake—it’s about giving people their time and trust back.”
Dr. Robertson points out that the model also offers lessons for established companies. “Every business today is a people business,” he says. “Whether you’re hiring full-time, freelance, or on-demand—success depends on your ability to mobilize talent quickly.”
The founders agree. “In the next decade, the companies that win will be the ones that can form and reform teams on command,” they predict. “Adaptability will be the new currency of success.”
They close with Five Core Lessons for Building Teams on Demand:
- Clarity: Define the goal before you assemble the team.
- Speed: Move fast, but never skip due diligence.
- Trust: Vet, verify, and value your people.
- Communication: Keep information flowing—silence breaks teams.
- Recognition: Celebrate every win, no matter how small.
Dr. Robertson summarizes the conversation by saying, “Crew Me Up reminds us that the next evolution of business isn’t about products or platforms—it’s about people. Technology may power it, but trust sustains it.”
For listeners inspired by this episode, visit drconnorrobertson.com to explore related episodes like Nathan Hirsch’s Outsourcing and VAs, David Rouen’s Growing a Supply Chain in Healthcare, and Scott Aaron’s Growing a Brand Online. Each offers a unique perspective on building agile, connected, and scalable organizations in the digital age.
Dr. Robertson ends the episode with a final insight that captures the spirit of Crew Me Up perfectly: “The future belongs to those who can build a team—anytime, anywhere, on demand. Crew Me Up is showing the world exactly how that’s done.”