In this high-energy episode of The Prospecting Show, Dr. Connor Robertson welcomes paid media expert François Gau to discuss how business owners can transform their advertising results by focusing on what truly matters — creative strategy, conversion data, and customer psychology. The conversation moves beyond metrics to uncover the mindset behind successful media buying. Why […]
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For years, self-proclaimed “marketing futurists” have declared that email is obsolete that social media, chatbots, and AI would replace it. Yet, email remains one of the most powerful and profitable communication channels in business. In this episode of The Prospecting Show, Dr. Connor Robertson sits down with Ron Story, a veteran marketer and founder of […]
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What happens when a seasoned corporate marketer decides to step away from the structure, safety, and predictability of big business to pursue entrepreneurship? In this episode of The Prospecting Show, Dr. Connor Robertson sits down with Rob Waddell, a veteran of corporate marketing turned independent consultant, to discuss his journey from managing large-scale campaigns to […]
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I’ve seen great strategies fail because the culture wasn’t aligned. In acquisitions, culture drives whether employees stay, systems work, and customers trust the transition. Strategy sets direction, but culture determines execution. In this article, I share why I prioritize cultural fit over strategy in every deal and how it shapes the long-term success of my acquisitions.
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In the digital age, visibility is everything. Whether you run a local business or a global brand, if your customers can’t find you online, you don’t exist. In this powerful episode of The Prospecting Show, Dr. Connor Robertson interviews Mark Herre, a digital strategist and SEO expert, to discuss why search engine optimization isn’t optional—it’s […]
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In an age where audiences are overwhelmed by content and competitors, a brand that isn’t crystal clear gets lost in the noise. In this compelling episode of The Prospecting Show, Dr. Connor Robertson welcomes Kate DiLeo, renowned brand strategist and author of Muting the Megaphone: Stop Telling Stories and Start Having Conversations, to discuss the […]
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Every company dreams of building a high-performing sales team—one that closes deals, represents the brand, and fuels consistent growth. Yet most fail. In this episode of The Prospecting Show, Dr. Connor Robertson welcomes Jason Cutter, sales strategist, author of Selling with Authentic Persuasion, and founder of Cutter Consulting Group, to explain why so many sales […]
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Freedom. It’s a word that every entrepreneur dreams of—but few ever truly achieve. In this episode of The Prospecting Show, Dr. Connor Robertson welcomes Jason Stapleton, author, entrepreneur, and creator of The Nomadic Wealth Formula, to explore how modern entrepreneurs can break free from geographic and financial limitations to build businesses that move as freely […]
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The future of work isn’t coming—it’s already here. And for the founders of Crew Me Up, that future is built around one powerful idea: that teams shouldn’t take weeks to assemble—they should form in minutes. In this episode of The Prospecting Show, Dr. Connor Robertson sits down with the Crew Me Up leadership team to […]
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The first meeting with a seller sets the tone for the entire acquisition process. I’ve learned that asking the right questions early uncovers motivations, potential risks, and whether the seller is truly aligned with me as a buyer. In this article, I share the first questions I always ask, why they matter, and how they help me decide if it’s worth moving forward.
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