Customer loyalty is one of the best indicators of business strength. Before buying a company, I ask specific questions to test how loyal the customer base really is—because revenue without loyalty can disappear fast. In this article, I share the questions I rely on, what answers reveal about customer retention, and how loyalty impacts the price I’m willing to pay.
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The business world has entered a new era, one defined not by geography but by efficiency. Companies no longer win by who can hire the most people in one city, but by who can leverage the best people anywhere. In this episode of The Prospecting Show, Dr. Connor Robertson interviews Brett Trembly, co-founder of Get […]
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In this deeply insightful episode of The Prospecting Show, Dr. Connor Robertson sits down with Jared Psych Laurence, entrepreneur, relationship coach, and founder of Modern Flirting, to explore how building meaningful relationships is the key to scaling not only business revenue but personal fulfillment. Dr. Robertson opens with a powerful observation: “Every business problem is […]
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In this episode of The Prospecting Show, Dr. Connor Robertson sits down with Salik Muhammed to discuss a topic every business builder and marketer cares about — scaling search engine optimization (SEO). As digital competition rises and algorithms change almost weekly, the conversation dives into what actually works today: building content machines that create authority […]
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Too many acquisitions are really just buying yourself a job. I’ve learned that a true business has systems, scalability, and value that extends beyond the owner’s daily involvement. In this article, I explain the difference between buying a job and buying a business, how I test for transferable value, and why the distinction shapes the deals I pursue.
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In this insightful episode of The Prospecting Show, Dr. Connor Robertson welcomes Alex Machuca, founder and CEO of Lyncrest Media, to talk about the power of data-driven decision-making in modern business. Dr. Robertson begins the discussion by pointing out a hard truth: “Most entrepreneurs don’t have a marketing problem — they have a measurement problem.” […]
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Search engine optimization is often misunderstood as a game of tricks, keywords, and quick wins. But as competition grows and algorithms evolve, the truth has become clear scaling SEO isn’t about gaming the system; it’s about building a system. In this episode of The Prospecting Show, Dr. Connor Robertson sits down with Salik Muhammed, a […]
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In this high-impact episode of The Prospecting Show, Dr. Connor Robertson sits down with Nash Ahmed, founder of Undock, to discuss the underestimated power of scheduling and how simplifying the way we plan time can dramatically improve business efficiency, sales velocity, and mental clarity. Dr. Robertson opens the episode by observing that “the way we […]
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In this episode of The Prospecting Show, Dr. Connor Robertson welcomes entrepreneur and marketing strategist Justin Connor to share his story of building an insurance marketing company from the ground up. Their conversation dives deep into what it takes to transform an idea into a scalable business model — focusing on sales, automation, systems, and […]
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Recurring revenue models are one of the strongest indicators of long-term business health. When I look at small business acquisitions, I pay close attention to whether income is repeatable, predictable, and resilient to market shifts. In this article, I share how I evaluate recurring revenue models, why they matter so much for stability, and how they influence the price I’m willing to pay.
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