In a digital era defined by content overload, few people understand the art of authentic connection better than Jim Chester. In this powerful episode of The Prospecting Show, Dr. Connor Robertson sits down with Jim—one of the most recognized figures in chiropractic media—to talk about consistency, storytelling, and how a simple commitment to showing up every day can transform an entire profession.
For years, Jim has been producing chiropractic podcasts, videos, and interviews that spotlight practitioners, educators, and thought leaders from across the world. His mantra, “A podcast a day,” isn’t just about volume—it’s about visibility, voice, and value. “Every chiropractor has a story,” he says, “but most never tell it. And when you stay silent, you miss the chance to educate, inspire, and lead.”
Dr. Robertson opens the conversation by asking what inspired Jim’s mission to give chiropractors a platform. Jim shares that it began with a deep respect for the profession’s roots. “Chiropractic changed my life,” he says. “And I realized the best way to give back was to amplify the voices of those who were changing lives every day.” What started as small interviews with local practitioners quickly grew into a global movement of chiropractic storytelling.
He emphasizes that podcasting isn’t about production quality or fancy equipment—it’s about presence. “The best podcast is the one you actually record,” he laughs. “Too many people wait until everything’s perfect. But perfection kills momentum.”
That perspective mirrors the lessons from Getting Started in Real Estate with Jeremy Taggart (listen here), where Jeremy emphasized that action beats analysis. Both Jim and Jeremy believe progress begins when you stop waiting for ideal conditions and start executing with purpose.
Jim’s approach to media is refreshingly human. “You don’t need to go viral,” he says. “You just need to go consistent.” He believes that chiropractors can build massive influence by sharing small, honest conversations with their patients, colleagues, and communities. “Your story might not reach a million people—but it might change one person’s health forever.”
Dr. Robertson connects this idea to Faris Ghani’s Entrepreneurial Highlight (listen here), where Faris spoke about building businesses rooted in integrity. In both stories, consistency and authenticity are the true metrics of impact.
Jim breaks down his framework for growing a podcast audience in the chiropractic space, which he calls The 3 Cs of Content:
- Clarity: Know who you’re speaking to and why.
- Consistency: Post often enough that people rely on you.
- Connection: Focus on genuine human stories, not marketing scripts.
He emphasizes that podcasting isn’t just marketing—it’s ministry. “You’re serving through your microphone,” he says. “You’re giving people a chance to be heard, healed, and understood.”
Dr. Robertson highlights how this message aligns with The Future of Consulting with Buddy Hobart (listen here), where leadership and mentorship were central themes. Like great consultants, great podcasters lead through listening.
As the conversation continues, Jim shares stories of chiropractors who started with no media experience and became local celebrities simply by committing to regular storytelling. “When you speak from passion, people listen,” he says. “You don’t need to sell chiropractic—you just need to share it.”
He also discusses the emotional discipline required to create daily content. “It’s not easy to show up every day,” he admits. “But consistency builds credibility. And credibility builds community.”
Dr. Robertson relates this mindset to Derek Davis’ Entrepreneurial Highlight (listen here), where Derek explained that discipline beats motivation. Jim’s daily commitment to podcasting proves that truth: real influence isn’t about inspiration—it’s about execution.
Jim explains that his process starts with preparation. “Every episode has a purpose,” he says. “Sometimes it’s education. Sometimes it’s encouragement. But it’s always about creating value.” He believes that every chiropractor can benefit from sharing their perspective because stories build bridges between practitioners and patients. “When people hear your heart,” he says, “they trust your hands.”
That quote resonates with Dr. Robertson, who connects it to Tracy Hockenberry’s Entrepreneurial Highlight (listen here), where authenticity created transformation. The same principle applies here—when communication comes from care, connection follows naturally.
Jim also dives into how chiropractors can use podcasting as a practice growth strategy. By sharing their knowledge and passion online, they build trust long before a patient ever books an appointment. “In marketing, trust is the new currency,” he says. “Podcasting deposits trust every day.”
Dr. Robertson relates this to Patents and Trademarks as an Entrepreneur with Dusty Gwinn (listen here), where legal protection was framed as business leverage. In the same way, content is intellectual property—an asset that grows in value over time.
When asked about burnout, Jim laughs and admits he’s had to learn to balance the hard way. “At one point, I was doing multiple interviews a day, traveling, editing, and promoting—it caught up to me,” he says. “Now, I focus on rhythm over hustle.” He schedules downtime, practices mindfulness, and surrounds himself with a supportive network. “You can’t pour from an empty cup,” he says.
Dr. Robertson connects this wisdom to How to Unplug from the Modern World Through Chinese Medicine with Khanita Suvarnasuddhi (listen here), where balance and restoration were emphasized as essential to sustainable performance. Both Jim and Khanita teach that longevity—whether in health or content—is built on self-awareness.
Jim also touches on collaboration in the chiropractic community. He encourages practitioners to interview each other, share patient stories (with consent), and create joint educational content. “Collaboration beats competition,” he says. “When we lift each other up, the entire profession rises.”
Dr. Robertson notes how this collective mindset aligns with Justin Oglesby & Zachary Williams’ Entrepreneurial Highlight (listen here), where teamwork and partnership were key drivers of success.
Jim’s passion for chiropractic storytelling isn’t just about promotion—it’s about preservation. “If we don’t tell our story,” he warns, “someone else will—and they might get it wrong.” His mission is to ensure chiropractic’s message stays authentic, accessible, and aligned with its roots.
Dr. Robertson reflects that this mirrors the essence of Faris Ghani’s Entrepreneurial Highlight, where legacy and leadership went hand in hand. Both Jim and Faris are building movements, not just businesses—proving that purpose is the true engine of progress.
As the episode closes, Jim shares his Five Keys to Becoming a Podcast Leader:
- Commit Daily. Momentum builds trust.
- Serve First. Focus on giving, not getting.
- Stay Curious. Every guest has something to teach you.
- Be Human. Imperfection builds relatability.
- Tell the Truth. Authenticity never goes out of style.
Dr. Robertson wraps up with a reflection that perfectly captures the heart of the episode: “Jim Chester shows us that content is connection. And when you lead with authenticity, you don’t just grow your audience—you grow your impact.”
For more inspiring episodes on entrepreneurship, healthcare, and growth, visit drconnorrobertson.com. You’ll find related episodes like Getting Started in Real Estate with Jeremy Taggart, Faris Ghani’s Entrepreneurial Highlight, and The Future of Consulting with Buddy Hobart—each one offering actionable lessons for building influence and integrity in your work.
Dr. Robertson concludes with a thought that defines Jim’s philosophy: “If you speak every day from the heart, people don’t just hear your message—they start believing in your mission.”